By translating numerous, diverse, and unique internal documents for world-famous brands, we have become convinced that corporate content is one of the central aspects of the success of a large company whose most important resource is its employees.

Content Elements

A uniqueness of such content is the wide range of topics, targets, and purposes of the text.

Internal Company Policies

It is a special code of conduct for employees at all levels and functions. In this way, the company clearly defines the fundamental principles that underpin its corporate culture:

• The mission
• Company ethics
• Duties, obligations, and responsibilities
• General rules of conduct
• Business ethics

What makes it special?

• Adherence to a specific tone and style initially envisaged by the client
• Relevant industry terminology
• Untranslatable proper names

Company Reference Documents

This includes materials to introduce specific company programs and technologies that optimize production. They are training notes on how to use a particular program.

What makes it special?

• Translation of the interface elements in parentheses
• The specific order of the activities described
• Maximum consistency of terminology
• Compliance with the glossary (if any)

Informational Materials

These are mainly explanatory brochures about a particular company product, its features and characteristics, and practical advice on customer service.

What makes it special?

• Industry terminology
• Neutral style
• Punctuation

Training Materials

These are mainly e-learning courses of various topics and purposes:

• Adoption material for new employees
• Modules to develop specific skills and qualities
• Safety training courses
• Compulsory corporate ethics training
• Knowledge-sharing sessions for personnel in different roles

What makes it special?

• The text structure, including a central part and a questionnaire at the end
• The combination of several text styles
• Incomplete sentences in the questionnaire and the need to concord with the following next part of the answer
• Punctuation in lists
• Untranslatable names of units, goods, or jobs
• The use of active and incentive structures

Surveys

Internal surveys are the easiest and most effective way to identify loyalty and engagement, provide feedback, and track employee or customer satisfaction dynamics.

What makes it special?

• Gender-neutrality
• Punctuation
• Consistency in the wording of questions and answers

• Wording neutrality

Corporate Newsletters

It is a dedicated channel for employee communication, which helps with many essential tasks without face-to-face contact or meetings. Popular topics include:

• Communicating changes in the company’s operations
• Monitoring the timely completion of assigned tasks (completing mandatory e-courses or surveys)
• Informing about the company’s successes
• Announcing upcoming corporate events
• Presenting annual business reports

What makes it special?

• Translation of content with meta-tags;
• Gender-neutrality
• The motivational and incentive tone
• Brand awareness

Translation of Video Clips and Captions

One of the most creative and complex challenges in localization is translating video content for the brand. Such content can maximize engagement, inspire employees, build team spirit, and increase brand loyalty.

What makes it special?

• Character limitation in captions
• Short, succinct, and precise phrases
• Deep knowledge of brand terminology
• Creative approach

Motivational Documentation

This type of content aims to reinforce and develop the corporate culture. Such materials aim to introduce employees to the brand’s history, origins, founders, and industry standouts. The inspiring success stories of athletes serve as a generational bridge, and the visualization of brand success builds sincere employee loyalty.

What makes it special?

• Accurate translation of first and last names
• Emotionally positive tone
• Creative reinterpretation of the content
• Adaptation of measurement units and sports events

Kenaz Concept

Years of experience working on internal content translation for many companies has strengthened our corporate culture philosophy. Analyzing worldwide brand examples, we learned how to cherish our roots and history, what values to adhere to, how to take on ambitious challenges, and how to grow no matter what.

Dedicated team

To work with a specific client and its materials, we form a separate team of translators, editors, and testing professionals who study the reference materials (style guide, glossary, list of untranslatable terms) and work with the client to constantly update and add to them, delving into the specific terminology and subject matter, studying the brand history and its heritage. This ensures the integrity and consistency of the translation at all times.

Third-party translation quality evaluation

Every project undergoes an independent quality review based on an industry-standard scale, helping maintain an unbiased analysis of the translation and guarantee exceptional quality.

In-context review

Each project undergoes another stage of validation — a final review in source text format: this could be an e-learning course, video with captions, commercial voiceover, a survey, a PDF, and more. At this stage, special attention is paid to formatting and functionality to ensure that all client expectations are met.

Why Kenaz?

At Kenaz, we know how to make your brand strong and unique. Corporate material translation will:

• Help to build respect for your brand
• Reinforce your corporate culture
• Reflect the dynamic spirit and modern approach of your brand
• Help to bring generations together in just a few lines
• Facilitate communication within the company
• Make employees feel proud to work for your company