For architecture, interior design, lighting, sanitaryware, and home decor brands operating across multiple markets, localization is often treated as an operational task. Over time, this approach creates a structural problem. Brand communication begins to vary from market...

Most organizations discover they have a localization issue only when inconsistencies start to show. Marketing uses one tone, product documentation another; review cycles extend indefinitely, and the same message reappears in slightly different forms. What looks like...

In most companies, translation is treated like a checkbox. You create content — then, at some point, someone says: “We should translate it.” It sounds simple — until you realize that “translation” isn’t one task but a...

Some bare facts instead of a preface:   • The global game market is expected to grow to $206.5 billion by 2028, representing a compound annual growth rate of 3 %. • The global information technology market is...

Looking to spread your wings and reach more people? Well, you'll need localization, and it's a bit more complex task than a flashy ad or a viral tweet. You need a trusted partner, a professional, and someone...

Germany, with its robust economy and thriving consumer market, presents a golden opportunity for startups and established companies alike. In this article, we will look into key advantages of the German market, from its economic strengths to...

Almost 200 years ago, aristocrat Alexis de Tocqueville eloquently summed up the American Dream as “the charm of anticipated success.” This still rings true today. Why Doing Business in the US is a Good Idea? If you...

In the previous article, we told why e-commerce localization is important. Now let’s discuss how to successfully localize a web store and choose providers that will do a great job and help you win the foreign markets. Localizations...

At times, translation and localization processes are not able to appeal to the emotions of people from different cultures. Transcreation is therefore the best way to retain the emotional intent of a campaign without losing the creativity...

For those who consider the ways of translating their content, the importance of multilingual content goes without saying. So let’s discuss the importance of professional translation and translation quality. There’s no doubt that you've put your whole...

Previously, we have already discussed why you should translate your web store and shared a checklist of a high-quality language version. Now, whether you translate your website into Chinese, French, Arabic, or any other language, it is important...

After finalizing the formatting of your e-mail and contacts list, you may feel like forwarding it to all the subscribers. But if you want to improve your global email performance metrics, you may need to hold sending...