At times, translation and localization processes are not able to appeal to the emotions of people from different cultures. Transcreation is therefore the best way to retain the emotional intent of a campaign without losing the creativity used in the original idea. However, transcreation is not a straightforward process and requires a certain amount of insight and expert advice to pull it off properly.

Consulting with an international consultant who has experience in the field is also important. It goes further than simply localizing. That is why proper insight into the local linguistics and traditions is critical to make sure it has the best impact. The best way to do this is to partner up with an international transcreation team who know their way around the process perfectly.

Here are the steps involved in the transcreation process that will help you get the best out of your marketing campaign:

1. Review Content

Reviewing the content of your marketing campaign is important. It is also important to know that the transcreation process is best for humor, slogans, tag line or headlines. The process also works for language specific idioms, puns and euphemism. So make sure your content is appropriate for the transcreation process.

2. Make a Checklist

Once you have a partner involved in your transcreation process, make sure that you have a list of ideas that you want carried out. Collaborate with the partner to make sure they understand the requirements of the project clearly and to make sure they are updated with all the necessities.

3. Decide the Time and Price

Of course, timing and price of the project is vital, so make sure you come to an agreeable decision before going ahead with the project. That way, you will get the desired result on time and on the price you have agreed.

4. Transcreating

After collaboration, the team starts the work on the transcreation process by consulting with the list you have provided. They need to analyze the difference in the language, the behavior of the consumer in the different countries and the culture they are accustomed to. These insights are necessary to design a campaign that is aimed at obtaining the right reactions from the audiences.

Having an advisory board from the country the content is being transcreated for helps to determine if the transcreation team is on the right foot and it helps get a better picture of where they should be headed. However, do not let your own team hold up the process too long because of reviewing purposes.

5. Testing

Once the campaign is finalized, you need to start testing it before it can be launched on a large scale. Surveying in the local markets of the targeted country helps determine if the campaign will be effective or if it will appeal to the emotions of the people or not. At the same time, you can also determine if it has retained the creative aspects of the campaign as well.

Once you have gone through these processes, your marketing campaign is ready to go viral in the country you have targeted. After determining the authenticity and accuracy of the transcreation process, you can launch your campaign with high expectations of a better response from a foreign country where you’ve had little success prior to going down the transcreating path.