Consumer product videos are one of the most powerful tools marketers can use to market their products to the world.
With the dynamic and ever-relevant world of video marketing, it’s crucial to stay updated with the latest trends and tools. To demonstrate just how vital this topic is, we’ve compiled some insightful and succinct statistics to highlight the growing impact of video content. We hope you find this information both timely and useful in your marketing endeavors.
The use of videos for product marketing can be more persuasive and more informative if used correctly. Therefore, many major global companies are investing heavily in their video content, making sure they are of the highest quality.
According to many surveys and research findings, videos are termed as more helpful in helping people decide the right product for them. In one research, 570 of the 1000 people said that they rely on videos to make a decision. This is really important for marketers to understand, because the statement actually sheds light on the fact that consumers tend actually to rely on them, not just find them helpful.
Here are a few statistics numbers that will make it easier for you to understand why product video marketing is necessary and how to use it effectively:
- 45% of the people who participated in a survey claimed to have watched at least 5 videos relating to product marketing in just 3 months.
- Almost 44% admitted to buying a product once they had seen a video of the product.
- 35% said they tend to watch a video if they find one on a retail website.
Videos can be fun and entertaining for most people to watch and they use less time to get the message across in contrast to texts and infographics. Texts can get boring and many people who are not inclined towards reading may not get the necessary information that they need to buy your product. A video however, can teach and inform all those who are not interested in reading and can cater to a larger audience.
Videos have a better chance of gaining viral popularity on social media platforms and websites. Texts and blogs have a fairly reduced chance of going viral because of they are time-consuming and sometimes hard to grasp. Most decision makers do not have enough time to go through a lengthy written article about a product nowadays and they prefer to watch a video instead.
Even the demographics are changing and now, more than ever, people are willing to watch videos to acquire information, rather than going down the literary lane. This trend is not limited to watching just product-related videos. It extends to looking for information such as general information and random facts. People tend to go to YouTube looking for “How-to’s” and for hair styling tips. So, video marketing is a fad that needs to be capitalized on.
Rising Video Consumption Trends
In 2024, US residents are expected to spend, on average, a little over 3 hours daily watching video content on mobile phones. This significant increase emphasizes the vital role of video in consumer engagement and marketing strategies.
The Power of Video in Marketing
Consumer product videos are a crucial part of modern marketing. They’re persuasive and informative, with 92% of marketers reporting a positive ROI from video content. HubSpot Blogs research shows that 66% of consumers watch video content to learn about a brand or product.
Optimal Video Length for Engagement
Short, snappy videos are in vogue. 83% of marketers recommend keeping videos under 60 seconds, with Instagram videos around 26 seconds long receiving the most comments.
Balancing Video and Written Content
Though videos are dominant, written content remains important. A balanced approach is key, as 68% of consumers prefer videos for learning about new products, while written content adds depth and credibility.
If you’re not using video marketing for your products, then you should definitely start doing so. It might cost a little in the beginning, but the rewards and returns will be huge, and they will definitely help you get a better look at the big picture.